Matched Audiences combines the power of LinkedIn’s demographic targeting with your own audience/business data. As such, they have made an effort to develop features that support B2B-specific marketing strategies like ABM. LinkedIn is fully aware of its value as a B2B marketing channel. Rather, you are trying to build a rapport with specific accounts that you want to become customers.įortunately, targeting is an area where LinkedIn truly excels. After all, ABM is not about appealing to a general audience. However, all of these advertising strategies are dependent on identifying and targeting the right audience. When someone visits a landing page to download a white paper about product specifications, they are likely ready to talk with a sales rep. For example, using lead gen ads with a relevant call to action and specialised content to engage audience members with strong buyer intent. Once you have established a relationship, you can use ads to continue the lead generation process by filtering for marketing qualified leads. You can also use paid content marketing campaigns to promote high value blog posts and videos to build a stronger connection. For instance, you can use onsite display ads to increase brand visibility among your target audience. There are several different ways you can use LinkedIn advertising to support your account based marketing strategy. It is a powerful lead generation tool that helps refine your audience targeting for reaching, nurturing, and acquiring new opportunities. Campaign Manager is the platform you use to manage your LinkedIn advertising campaigns.
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